Sensory Brand: The W Hotel
The W Hotel uses purple as a design element as a subtle gesture that adds to the guest experience. In a previous post, we mentioned that purple symbolizes a lifestyle of luxury, royalty, and class –...
View Article19 Takeaways from “Brand your business like your favorite restaurant”
This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists included...
View ArticleGetting a bigger slice of the feedback pie [INFOGRAPHIC]
If you’ve been in the restaurant industry for an extended period of time, you’ve likely heard of the “secret” or “mystery” shopper. The shopper or shoppers come in and grade a restaurant on everything...
View Article6 Trending stories for branding + business
5 ways to include your customers when changing the brand: http://www.openforum.com/articles/5-reasons-why-you-should-include-customers-when-pivoting-your-brand?extlink=em-openf-SBdaily 6 steps to...
View Article3 Airlines that branded the industry
There are few industries where the decisions of one company greatly affect every other company within the industry. Bank of America charging the $5/month debit card fee is a current example of one...
View Article3 reasons why a tablet ordering system will ruin your restaurant
Introducing a tablet ordering system in a restaurant may seem like a perfect option – it could eliminate communication errors between the guest and the kitchen, reduce time to pay at the end of meals,...
View ArticleTop 11 blog posts from 2011
5 social media guidelines for restaurants Getting a bigger slice of the feedback pie [INFOGRAPHIC] 3 tips to establish a brand voice Why Digital Marketing and Branding Go Hand-in-Hand Sensory...
View ArticleBranded Holiday Cards
2012 is upon us and before you throw away all those holiday cards, take a minute to learn what to do and not to do for next season. The cards that made a more memorable impression were the ones that...
View ArticleThe Brand Equation
I just read this wonderful post in America Express Open Forum by Denise Lee Yohn called The Brand Equation. I think that this article makes the complex concept of branding much easier to understand....
View ArticleThe importance of Graphic Design
Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day....
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