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Sensory Brand: The W Hotel

The W Hotel uses purple as a design element as a subtle gesture that adds to the guest experience. In a previous post, we mentioned that purple symbolizes a lifestyle of luxury, royalty, and class –...

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19 Takeaways from “Brand your business like your favorite restaurant”

This past Wednesday, we partnered with the Arizona Technology Council to present a panel of branding experts to discuss building a brand experience like your favorite restaurant. Our panelists included...

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Getting a bigger slice of the feedback pie [INFOGRAPHIC]

If you’ve been in the restaurant industry for an extended period of time, you’ve likely heard of the “secret” or “mystery” shopper. The shopper or shoppers come in and grade a restaurant on everything...

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6 Trending stories for branding + business

5 ways to include your customers when changing the brand: http://www.openforum.com/articles/5-reasons-why-you-should-include-customers-when-pivoting-your-brand?extlink=em-openf-SBdaily 6 steps to...

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3 Airlines that branded the industry

There are few industries where the decisions of one company greatly affect every other company within the industry. Bank of America charging the $5/month debit card fee is a current example of one...

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3 reasons why a tablet ordering system will ruin your restaurant

Introducing a tablet ordering system in a restaurant may seem like a perfect option – it could eliminate communication errors between the guest and the kitchen, reduce time to pay at the end of meals,...

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Top 11 blog posts from 2011

5 social media guidelines for restaurants   Getting a bigger slice of the feedback pie [INFOGRAPHIC]   3 tips to establish a brand voice   Why Digital Marketing and Branding Go Hand-in-Hand   Sensory...

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Branded Holiday Cards

2012 is upon us and before you throw away all those holiday cards, take a minute to learn what to do and not to do for next season. The cards that made a more memorable impression were the ones that...

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The Brand Equation

I just read this wonderful post in America Express Open Forum by Denise Lee Yohn called The Brand Equation. I think that this article makes the complex concept of branding much easier to understand....

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The importance of Graphic Design

Graphic design is a language for living. There needs to be a reason for everything and people take for granted that they are affected by graphic design hundreds if not thousands of times per day....

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